AI Marketing Experts Podcast
AI Marketing Experts is your backstage pass to the future of marketing. Hosted by a powerhouse crew of AI-savvy entrepreneurs—Chris Hunter, Jennifer Crego, Brad Killgore, Laura Sutherly, and John Clendenning—this weekly show unpacks the tools, trends, and real-world applications of artificial intelligence in digital marketing. From next-gen automations and smart funnels to creative content, data-driven strategies, and behind-the-scenes interviews with the minds shaping the space—we explore what’s working right now. Whether you’re a marketer, agency owner, or growth-minded entrepreneur, you’ll walk away with actionable insights to stay ahead of the curve. 👉 New episodes every week. 🎧 Subscribe and geek out with us on Apple, Spotify, or wherever you get your podcasts. 📡 Brought to you by the team who lives at the intersection of AI + ROI.st weblog
Episodes
4 days ago
4 days ago
In today’s episode, we break down AI marketing for small business in 2026 a practical, copy-today game plan using the best AI tools and AI tools for business. You’ll see real workflows and playbooks with ChatGPT, Gemini, NotebookLM, Voice AI, Comet Browser (and similar agents), plus the exact frameworks to start fast with AI for small business.
You’ll learn the Master Prompt that keeps your brand consistent, how to build FAQ SEO for the no-click era, and the time-saving automations that help small businesses move faster without hiring.
What you’ll learn (fast):
Starter wins: set up simple chatbots + built-in Voice AI in your VoIP to handle customer service and capture leads (easy AI for small business wins).Inbox zero: use Comet Browser (or other agent-style AI tools for business) to triage, sort, and surface only actionable emails—so you stop living in your inbox.Research stack: use NotebookLM to turn screenshots/PDFs into clean data tables you can import into your CRM (serious leverage from modern AI tools).Strategy on rails: build a reusable Master Prompt that encodes your brand voice, offers, goals, and constraints so every AI output stays on-message (AI marketing that scales).2026 search shift: publish FAQ-rich pages designed to win AI Overviews and “no-click” answers—smart AI marketing for small business in the new search landscape.
In-browser audits: use Gemini to review past campaigns and sharpen current copy in minutes with a simple workflow high impact, low effort AI tools for business.
Timestamps
00:00 Welcome to AI Marketing Experts (AI for Small Business)00:53 Start Strong in 2026: AI Marketing for Small Business04:07 New AI Tools for Business: What’s Worth Using in 202609:03 AI for Small Business Growth: Simple Daily Workflows14:07 Claude’s Holiday Gift: What Changed + Why It Matters19:04 Frugal AI Tools: Low-Cost AI Stack for Small Business20:16 Busy Season Prep: AI Marketing Systems That Save Time22:08 Master Prompt: The Core Playbook for AI Marketing25:14 Voice AI in 2026: Calls, VoIP, and Customer Service29:02 AI Glasses: The Future of Interaction (and Marketing)32:23 Strategy to Tools: The AI Marketing Framework That Wins34:07 Final Takeaways: Start Now + Next Steps for 2026
Like, subscribe, and comment with the model matchup you want us to test next (Copilot vs Claude vs Gemini vs GPT-5.x vs Grok).
Resources & Tools Mentioned:
• AI tools for planning, content, and execution (small business workflows)• AI marketing playbooks you can reuse weekly• AI tools for business: agents, inbox triage, and automation ideas• AI for small business: practical setup for growth + consistency• ChatGPT, Gemini, NotebookLM, Voice AI, Comet Browser (and similar agents)• Master Prompt framework + strategy-first operating rules
#aimarketing #smallbusiness #aitools #aitoolsforbusiness #aiforsmallbusiness #marketingstrategy #digitalmarketing #automation

Friday Dec 12, 2025
Your Google Business Profile is About to Change Here's Why
Friday Dec 12, 2025
Friday Dec 12, 2025
Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder.
In this episode, we unpack why Ask Maps is overtaking traditional GBP Q&A, what the new AI-mode local SERP looks like, and how to protect your visibility with on-site FAQs + schema. We also show real-world workflows with Gemini 3 (Android Auto + Google Home), Google Slides “Beautify,” NotebookLM, and Perplexity Comment as an agent browser for ops automation.
You’ll see what actually works day-to-day—like prepping your website so Google’s AI can quote you, using car voice search to understand real local intent, and turning meeting notes into checklists inside ClickUp and Google Sheets.
Timestamps
00:00:00 — Cold open: “Your GBP is about to change here’s why”00:00:26 — Show intro & thesis: zero-click answers and Ask Maps00:01:18 — What’s changing in GBP: Q&A fading, listings & websites rising00:03:02 — How Ask Maps pulls answers (site content, reviews, completeness)00:05:10 — Action plan: build on-site FAQs + FAQPage schema that Google can quote00:07:06 — AI-mode local SERP walkthrough (maps, bullets, website panels)00:08:58 — Ranking factor shifts: content depth, proximity, and the role of citations00:10:42 — FAQ examples (services, pricing, availability, guarantees) you can paste today00:12:24 — Reviews as data: mining Q&A themes to feed your FAQs00:14:05 — Android Auto + Gemini demo: real local intent in the car00:15:58 — Google Home → Gemini: how home queries surface local winners00:17:12 — Slides “Beautify”: brand-consistent decks in minutes (limits & tips)00:18:56 — NotebookLM → outline → deck → social snippets workflow00:21:04 — Agent browsers: Perplexity Comment setup & safety rails00:22:48 — Ops automation: ClickUp & Sheets (briefs, SOPs, Inbox Zero)00:24:37 — Clean search vs. agentic search: when to use which00:26:14 — PPC reality check: CPC rising, why omnipresence still wins00:28:06 — Omnichannel plan: GBP + content + PPC (budget guardrails)00:29:52 — Mini case study: before/after metrics & what actually moved00:31:31 — Chrome/Workspace predictions: lightweight agents everywhere00:33:10 — Extensions to watch: fast wins, brand controls, and QA sweeps00:34:44 — 90-day quick-wins checklist (publish → measure → iterate)00:36:22 — Tool costs & ROI: stacking, free tiers, and “must-keeps”00:38:03 — Live Q&A highlights: common mistakes & easy fixes00:39:15 — Wrap, next steps & clear CTA00:39:55 — End screen (subscribe, links, resources)
Like, subscribe, and comment with the Ask Maps/GBP test you want us to run next. New interviews dropping soon.
Resources & Tools Mentioned• Google Business Profile (listing completeness, reviews)• Ask Maps (answer sources: site content + reviews)• AI-mode local SERP (maps + bullets + websites)• Android Auto + Gemini voice search• Google Home → Gemini• Google Slides “Beautify”• NotebookLM for research → deck → social• Perplexity Comment (agent browser) + ClickUp + Google Sheets
#LocalSEO #GoogleBusinessProfile #AskMaps #AIsearch #Gemini #AndroidAuto #VoiceSearch #FAQSchema #Reviews #Perplexity #NotebookLM #GoogleSlides #MarketingAutomation #SmallBusinessMarketing #AgentBrowsers #ZeroClickSearch #Citations #PPC #Omnichannel #DigitalMarketing
Friday Dec 05, 2025
The Construction Worker Who Became an AI Director in 2 Years (Robby Higgins)
Friday Dec 05, 2025
Friday Dec 05, 2025
Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder.
In this episode, we get practical about context engineering the shift from “prompting” to organizing your info so AI can actually ship work.
Our guest Robby Higgins (AI Director, Seven Figure Agency; Bridge Ninja) breaks down how voice notes, file-system agents, and projects turn messy ideas into finished deliverables like a 72-minute Airtable rebuild where Claude designed the schema, wrote docs, and migrated data.
You’ll see day-to-day workflows: Apple Notes voice transcription to clean briefs to tasks; Claude Desktop/MCP as a file-manager “AI layer”;
Notebook LM / doc-chatting to learn complex tools fast. Expect real ops wins (one workflow saved ~40 hours/month) without blowing your tool budget.
Steal the prompts and timestamps below to replicate our workflows. (Front-loaded keywords + chapters = better discovery & watch time.)
Timestamps
00:00 Intro02:10 From construction to AI director (learning out of necessity)08:00 Early “talk to code” wins (Apps Script + email automation)10:22 Docs to dialogue: scraping manuals to master complex tools (GHL, AWS, GCP)18:58 The 72-minute Airtable rebuild (schema, API, migration, docs)21:34 Ops use cases beyond marketing (SMB reality check)22:24 Apple Notes to custom GPT to clean SOPs (saved ~40 hrs/mo)27:19 The brain-dump habit (80/20 for focus & flow)28:25 DIY transcription device & auto-workflows (share to auto-transcribe)36:27 Why context engineering to prompt engineering (info architecture mindset)38:27 Claude Desktop/MCP: the file-system superpower on Mac44:14 The OS agent race (Claude Desktop now; Windows Copilot coming)46:15 How to reach Robby (Bridge.Ninja) + wrap
What you’ll learn
How agent-style tools cut planning, research, QA, and ops time.A repeatable voice-notes to SOPs flow anyone can run.Context engineering: turning chaos into searchable, reusable knowledge.
Like, subscribe, and comment with the ops workflow you want us to test next. New interviews dropping soon.
Resources & Tools Mentioned
Claude Desktop, Apple Notes transcription, custom GPT SOPs, Airtable (rapid schema + migration with Claude), Notebook LM / chat-your-docs learning loop
#AIMarketing #SmallBusiness #WorkflowAutomation #ContextEngineering #ClaudeDesktop #Airtable #VoiceToText #SOPs #NotebookLM #AppleNotes #AIops #InboxZero #SMB #DigitalMarketing #AItools #AgenticAI #Gemini #Projects #DocChat #Productivity
Friday Nov 28, 2025
We Tested Every AI Browser So You Don't Have To (AI Browser Wars)
Friday Nov 28, 2025
Friday Nov 28, 2025
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we unpack the new AI browser wars (Perplexity’s Comet, the ChatGPT “Atlas” app on Mac, Claude Desktop and Dia) and share practical playbooks for small businesses: an agent that books travel, hits Inbox Zero, QA’s websites, analyzes competitors, and even builds a lead-magnet revenue estimator-created mid-flight in ~2 hours and exported to a branded PDF.
You’ll see what actually works day-to-day, how to keep costs sane, and where Canva/Adobe’s latest AI fits into a lean team stack. Steal the prompts and timestamps below to replicate our workflows.
Timestamps:
00:00 Intro00:22 Browser Wars kick-off: agents inside your browser01:58 Perplexity Comet booked my Miami trip (constraints, points math)03:36 ChatGPT “Atlas” on Mac (M-series requirement chat)05:22 Inbox Zero via agent; why scheduling matters07:06 Built a lead-gen estimator on a plane (JavaScript → PDF output)09:46 YouTube summarize/key-takeaways inside the browser18:17 Claude Desktop: screenshot to instant analysis19:43 Competitor site teardowns & “what they’re doing behind the scenes”21:36 Auto-QA your own site (SOPs, checklists, phone # & CTA sweeps)27:32 Adobe & Canva AI rollouts: brand kits, faster creative29:13 Tool cost stacking, free tiers, and ROI guardrails31:41 Wrap + what’s next & upcoming interviews
What you’ll learn
How agentic browsers save hours on planning, research, QA, and opsA repeatable flow to prototype lead magnets (calculators/estimators) fastTeam rituals to drive AI adoption without blowing the software budget
Like, subscribe, and comment with the agent browser win you want us to test next. New interviews dropping soon.
Resources & Tools Mentioned
• Perplexity/Comet | ChatGPT desktop | Claude Desktop
#AImarketing #agentbrowsers #PerplexityComet #ChatGPTAtlas #ClaudeDesktop #smallbusinessmarketing #websiteQA #competitoranalysis #leadmagnetestimator #InboxZero #marketingautomation #Gemini3_0 #CanvaAI #AdobeAI #AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #ChatGPT #VoiceSearch #AItools #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO
Friday Nov 21, 2025
Why Most People FAIL at Learning AI and How You Can SUCCEED
Friday Nov 21, 2025
Friday Nov 21, 2025
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, our co-hosts Laura Sutherly and Jennifer Crego tackle one of the most common questions they hear from clients, colleagues, and listeners: “How do I shorten the learning curve with AI?” Instead of hype or unrealistic promises, they break down the actual path to learning AI in a sane, sustainable way whether you’re brand-new, intermediate, or already experimenting.
You’ll hear why AI is a marathon (not a sprint), how to pick ONE thing to learn without getting pulled into tool overload, and why treating AI like a smart intern not a magic button helps small business owners get results faster. They also unpack context windows, ChatGPT honesty checks (“Can you actually do that?”), when to start a fresh chat, and why asking AI what it remembers can save hours.
This episode brings a blend of mindset, practical steps, and relatable stories (including ChatGPT “fatigue,” donut-breath jokes, and long road-trip chat sessions) to help beginners feel grounded, not intimidated.
What You’ll Learn in This Episode:
• How to test a custom GPT’s claims (“Can you actually do that?”)• The 10-minute sprint to stay focused (and stop rabbit holes)• When to start a fresh chat to beat context fatigue• The 3-question filter: Will it save time? Will I use it? Did it clarify?• Boundaries that prevent scope creep + smart “memory/temporary chat” use• How to decide if paid “AI” add-ons are worth it (ask your peers first)
Chapters
00:00 – Cold open: why the learning curve feels long (and why that’s okay).00:24 – Start with one problem; pick the right “intern” (custom GPT).01:27 – “Too good to be true?” Test the claim before you trust it.04:00 – Use your expertise to judge outputs; don’t force off-specialty tasks.07:34 – The 10-minute sprint: is AI helping…or just distracting you?08:20 – Fresh chats vs. long threads: beat context drift & fatigue.11:01 – The “donut breath” story: recognizing when ChatGPT is fading.14:04 – Give yourself grace; this is a marathon, not a sprint.15:13 – The 3-question framework for shiny new tools.20:43 – Should you pay for “AI” add-ons? How we evaluate them.25:27 – Pro move: “How would you have done this better?” prompt.26:19 – Wrap-up & subscribe.
Resources & Tools Mentioned
ChatGPT • Custom GPTs • Context windows • AI intern workflow analogy • Beginner AI prompts • Daily 10-minute AI practice • Model honesty checks (“Can you really do that?”)
Follow & Subscribe
🎧 Podcast: https://aimarketingexperts.podbean.com/
📺 YouTube: /@aimarketingexperts
Hashtags:
#AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO
Friday Nov 14, 2025
AI Experts Share REAL Ways to Use AI Without Being TECH SAVVY
Friday Nov 14, 2025
Friday Nov 14, 2025
•Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, our hands-on panel cuts through the noise on AI agents, model marketplaces, the Haiku 4.5 rollout, and what small businesses should actually do this week. From choosing tools your team will actually use to smarter browsing with Perplexity and Gemini, we show the playbooks not just the theory.
We emphasize adapting to today’s reality: start with the problem, keep humans in the loop, and choose workflows that drive outcomes—especially in sales, where “not using AI” is already antiquated. You’ll also hear the nuance behind shopping recs (why Amazon often isn’t surfaced in ChatGPT) and a fun Haiku 4.5 sign-off.
What You’ll Learn in This Episode:
• What AI “agents” actually are, and whether your business needs one• How to evaluate new AI tools without getting distracted• The security & backdoor risks inside prebuilt agents• Why most teams still gravitate back to ChatGPT• What Claude’s new Haiku 4.5 rollout actually means for small businesses• How to pick the right AI platform for your team’s skill level• When to DIY an AI workflow vs. hire an expert• Why business owners should document customer questions before touching AI• How to use AI to solve real business problems (not shiny-object ones)
Chapters
00:00 – Cold open: promise of the show.00:24 – Welcome & the AI “tsunami” framing.01:14 – Agents are accelerating; use-cases + urgency.02:49 – Marketplaces (Copilot, ChatGPT apps, Claude Skills) + risks & security questions.05:26 – Picking platforms your team will actually use; prompt framework talk.07:08 – Haiku 4.5 impressions, free access + token-cost chat (context).14:52 – Start with the business problem; evolve solutions as models change.18:27 – Tesla lesson: avoid over-automation; keep people in the loop.22:53 – Sales teams: “antiquated” without AI; Perplexity & Gemini browser demo.31:57 – Why Amazon often doesn’t surface in ChatGPT shopping; ads & link nuance.33:39 – Haiku 4.5 writes a haiku; wrap-up & subscribe.
Resources & Tools Mentioned
ChatGPT • Microsoft Copilot • Claude (Haiku 4.5) • Grok • Perplexity browser • Gemini browser • Marketplace safety/agent questions • Zapier & n8n (“eight-n”) for flows • Target/Walmart/Etsy/Shopify examples.
Follow & Subscribe
🎧 Podcast: https://aimarketingexperts.podbean.com/
📺 YouTube: /@aimarketingexperts
Hashtags#AIMarketing #SmallBusiness #AIAgents #MarketingAutomation #ChatGPT #Claude #Copilot #Grok #Perplexity #Gemini #Sales #BrowserAI #Ecommerce #Shopify #Prompting #Zapier #n8n #AntiquatedSales
Friday Nov 07, 2025
AI Hacks for Small Business Owners You Need to Know
Friday Nov 07, 2025
Friday Nov 07, 2025
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode of AI Marketing Experts, we sit down with a panel of hands-on marketers to share practical, mostly free AI workflows any small business can use this week. From a free, open-source model “arena” to compare outputs side-by-side, to a Discord image-to-video trick for promos, to shipping a WordPress plugin with AI, we show the playbooks—not just the theory.
We emphasize adapting your strategy to today’s reality: testing models before you spend, building lightweight automations, tightening ICP targeting, and keeping content authentic with a quick human-edit pass. You’ll also see time-savers like Claude’s built-in screenshots, ScreenRec for clean captures, and why a hub like GenSpark AI can power unlimited chats and research.
What You’ll Learn in This Episode:
How to compare AI models side-by-side (free) to pick winners before you payA Discord image to video workflow for quick ads, reels, and teasersFrom idea to shipped: building a WordPress plugin with AI (real process)ICP research with AI to find better-fit leads (not just more leads)Claude screenshot trick to speed up troubleshooting and briefsScreenRec tips for clean bug reports and micro-tutorialsUsing GenSpark AI as a central hub for prompts, browsing, and model mixingA practical human-edit pass to keep AI output on-brand and authenticRepurposing wins: turn demos into Shorts, carousels, and site posts
Chapters:
[00:00 - 01:18] - Introduction & the promise of the show[01:19 - 03:20] - Free model battles with La Arena (no API)[03:21 - 05:09] - Images → video via Discord “/video”[05:10 - 05:52] - Q&A: usage limits & incognito reset[05:53 - 11:11] - Agent builds a WordPress plugin (saves $5–10K)[11:12 - 15:29] - Agent for ICP research & outreach focus[15:30 - 20:21] - Claude’s screenshot superpower + ScreenRec tip[20:22 - 24:02] - Plan Q4/2026 with EOS/VTO & a custom GPT[24:03 - 33:01] - Aggregators: GenSpark AI, Magi, Poe — pros & cons[33:02 - 39:06] - Privacy cautions & team rollout plans[39:07 - End] - New integrations (MCP) you can call from chat
Resources & Tools Mentioned:
• Model comparison “LM arena” (open-source)• Discord image-to-video tutorial• WordPress + AI build notes & prompts• ICP research template (questions, filters)• Claude screenshot how-to• ScreenRec (screen capture)• GenSpark AI (multi-model workspace)
Follow & Subscribe:🎧 Podcast: https://aimarketingexperts.podbean.com/📺 YouTube: / @aimarketingexperts
#AIMarketing #SmallBusiness #AItools #MarketingAutomation #ChatGPT #Claude #Gemini #Perplexity #Grok #AIAgents #LocalSEO #DigitalMarketing #LeadGen #ContentMarketing #WordPress #PromptEngineering #ShortFormVideo #Repurposing #ScreenRec #GenSpark #Discord #SMB #AIworkflow #ModelComparison #ICP #Authenticity #CreatorMindset
Friday Oct 31, 2025
The Shocking Truth About AI Search Impact on Google Ads and SEO
Friday Oct 31, 2025
Friday Oct 31, 2025
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode of AI Marketing Experts, the discussion revolves around the evolving landscape of digital marketing, particularly focusing on the importance of content creation and branding in the age of AI.
We emphasize the need for businesses to adapt their marketing strategies to align with changing search trends and consumer behavior like Google’s AI views, Maps/LSA shifts and zero-click habits highlighting the role of AI in generating and optimizing content.
We explore various strategies for effective content creation, the significance of understanding customer interactions, and the long-term benefits of consistent content output. The conversation also touches on the future of AI in video content and the importance of authenticity in marketing efforts.
What You’ll Learn in This Episode:
How to show up in zero-click results (and why “traffic down” can still mean “leads up”)A simple They Ask, You Answer workflow for SMBsTurning calls, emails, and DMs into unlimited content ideasBuilding topical authority with content pillars & depthA practical human-edit pass to keep AI output authenticRepurposing: 2-minute voice note to blog, Shorts, LinkedIn carousel
Timestamps:
[00:00 - 01:20] - Introduction[01:20 - 02:16] - The Importance of Content in Digital Marketing[02:16 - 04:39] - Understanding Search Trends and AI's Role[04:39 - 07:11] - Branding and Its Impact on Small Businesses[07:11 - 10:26] - Content Creation Strategies for Engagement[10:26 - 12:52] - Leveraging AI for Quality Content[12:52 - 17:03] - Building a Content Framework (structure, schema, short sentences)[17:03 - 21:20] - Utilizing Customer Interactions for Content Ideas[21:20 - 24:04] - Repurposing Content for Maximum Reach (email, communities, posts)[24:04 - 27:28] - The Long-Term Value of Consistent Content (becoming a creator)[27:28 - 30:49] - Hiring Experts & Reporting on Conversions (not impressions)[30:49 - 35:33] - The Future of AI in Video Content (Sora & more)[35:33 - 38:24] - Conclusion and Key Takeaways (“Your brand is glorious”)
Resources & Tools Mentioned:
• AnswerThePublic, Google “People Also Ask” & suggests (for question mining)• Internal database of calls, emails, texts to fuel topics (Airtable/Docs)• Interview capture (Zoom/onsite) to train tone & voice for AI writing• Repurposing to site, GMB/Maps, LinkedIn, Shorts, Reddit for early mover wins• They Ask, You Answer—Marcus Sheridan (mindset)
Follow & Subscribe:
🎧 Podbean: https://aimarketingexperts0.podbean.com/
📺 YouTube: / @aimarketingexperts
#AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage#ai #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO







