AI Experts Share REAL Ways to Use AI Without Being TECH SAVVY

•Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

In this episode, our hands-on panel cuts through the noise on AI agents, model marketplaces, the Haiku 4.5 rollout, and what small businesses should actually do this week. From choosing tools your team will actually use to smarter browsing with Perplexity and Gemini, we show the playbooks not just the theory.

We emphasize adapting to today’s reality: start with the problem, keep humans in the loop, and choose workflows that drive outcomes—especially in sales, where “not using AI” is already antiquated. You’ll also hear the nuance behind shopping recs (why Amazon often isn’t surfaced in ChatGPT) and a fun Haiku 4.5 sign-off.

What You’ll Learn in This Episode:

• What AI “agents” actually are, and whether your business needs one
• How to evaluate new AI tools without getting distracted
• The security & backdoor risks inside prebuilt agents
• Why most teams still gravitate back to ChatGPT
• What Claude’s new Haiku 4.5 rollout actually means for small businesses
• How to pick the right AI platform for your team’s skill level
• When to DIY an AI workflow vs. hire an expert
• Why business owners should document customer questions before touching AI
• How to use AI to solve real business problems (not shiny-object ones)

Chapters

00:00 – Cold open: promise of the show.
00:24 – Welcome & the AI “tsunami” framing.
01:14 – Agents are accelerating; use-cases + urgency.
02:49 – Marketplaces (Copilot, ChatGPT apps, Claude Skills) + risks & security questions.
05:26 – Picking platforms your team will actually use; prompt framework talk.
07:08 – Haiku 4.5 impressions, free access + token-cost chat (context).
14:52 – Start with the business problem; evolve solutions as models change.
18:27 – Tesla lesson: avoid over-automation; keep people in the loop.
22:53 – Sales teams: “antiquated” without AI; Perplexity & Gemini browser demo.
31:57 – Why Amazon often doesn’t surface in ChatGPT shopping; ads & link nuance.
33:39 – Haiku 4.5 writes a haiku; wrap-up & subscribe.

Resources & Tools Mentioned

ChatGPT • Microsoft Copilot • Claude (Haiku 4.5) • Grok • Perplexity browser • Gemini browser • Marketplace safety/agent questions • Zapier & n8n (“eight-n”) for flows • Target/Walmart/Etsy/Shopify examples.

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#AIMarketing #SmallBusiness #AIAgents #MarketingAutomation #ChatGPT #Claude #Copilot #Grok #Perplexity #Gemini #Sales #BrowserAI #Ecommerce #Shopify #Prompting #Zapier #n8n #AntiquatedSales