AI Marketing Experts Podcast

Why Content Creation is About to Get a Lot SMARTER with AI

Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode of AI Marketing Experts, the discussion revolves around the evolving landscape of digital marketing, particularly focusing on the importance of content creation and branding in the age of AI. The speakers emphasize the need for businesses to adapt their marketing strategies to align with changing search trends and consumer behavior, highlighting the role of AI in generating and optimizing content. 
They explore various strategies for effective content creation, the significance of understanding customer interactions, and the long-term benefits of consistent content output. The conversation also touches on the future of AI in video content and the importance of authenticity in marketing efforts.
What You’ll Learn in This Episode:
How to show up in zero-click results (and why “traffic down” can still mean “leads up”)A simple They Ask, You Answer workflow for SMBsTurning calls, emails, and DMs into unlimited content ideasBuilding topical authority with content pillars & depthA practical human-edit pass to keep AI output authenticRepurposing: 2-minute voice note to blog, Shorts, LinkedIn carousel
Timestamps:
[00:00 - 01:20] - Introduction to AI Marketing Experts[01:20 - 02:16] - The Importance of Content in Digital Marketing[02:16 - 04:39] - Understanding Search Trends and AI's Role[04:39 - 07:11] - Branding and Its Impact on Small Businesses[07:11 - 10:26] - Content Creation Strategies for Engagement[10:26 - 12:52] - Leveraging AI for Quality Content[12:52 - 17:03] - Building a Content Framework[17:03 - 21:20] - Utilizing Customer Interactions for Content Ideas[21:20 - 24:04] - Repurposing Content for Maximum Reach[24:04 - 27:28] - The Long-Term Value of Consistent Content[27:28 - 30:49] - Hiring Experts for Content Creation[30:49 - 35:33] - The Future of AI in Video Content[35:33 - 38:24] - Conclusion and Key Takeaways
Resources & Tools Mentioned:
• AnswerThePublic, Google “People Also Ask” & suggests (for question mining)• Internal database of calls, emails, texts to fuel topics (Airtable/Docs)• Interview capture (Zoom/onsite) to train tone & voice for AI writing• Repurposing to site, GMB/Maps, LinkedIn, Shorts, Reddit for early mover wins
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 🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: / @aimarketingexperts
#AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai  #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

The SHOCKING Truth About AI's Simple Task FAILURES

Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
This week on AI Marketing Experts, we unpack the messy reality of AI in marketing where ChatGPT and Claude nail ideation but stumble on simple tasks, math, and even grammar. 
More importantly, we share the systems we use to turn those frustrations into wins: prompt “control panels,” cross‑tool stacking (Perplexity - Gemini - ChatGPT - Claude), and a real‑world facilitation workflow that ran our team’s EOS rock session.
What You’ll Learn in This Episode:
You need to verify everything (especially math), avoid blind copy/paste.Stack tools by strength (research to ideation to refine).Consumers are ahead - close the 2x usage gap with simple wins now.
Timestamps:
[00:00 - 00:49] - Intro to AI Marketing Experts Podcast[00:49 - 01:09] - This week’s pain: “AI is pissing me off” 😅[01:09 - 03:41] - Google Tag Manager with AI + grammar slip-ups - don’t copy/paste blindly[03:41 - 06:11] - When AI fumbles basics: copy/paste fails & the $12M math error[11:55 - 13:08] - AI browsers & Chrome’s gen-AI direction (why it matters for marketers)[13:30 - 15:13] - The stacking workflow: Perplexity to ChatGPT to Claude to Grok[15:41 - 18:10] - Big win: GPT as our EOS meeting facilitator (rocks, homework, clarity)[18:11 - 19:39] - News: Gemini “Gems” are now shareable (team workflows get easier)[22:42 - 24:10] - Agent win: it found seats & bought Astros tickets (plus privacy flow)[26:18 - 28:00] - Usage study: 700M weekly users, ‘how-to’ queries & ads in gen-AI outputs[28:00 - 30:23] - Consumers use AI 60% vs SMBs 30–35% - first-mover advantage is real[30:23 - 31:39] - Helping SMBs implement simple, high-impact workflows
Resources & Tools Mentioned:
• Tool-stack: Perplexity, Gemini, ChatGPT-5, Claude & Grok (who’s good at what)• Chrome’s gen-AI browser direction (NotebookLM, Docs/YouTube/Gmail tie-ins)• EOS system: using a custom GPT to facilitate rock planning sessions• Gemini “Gems” now shareable for teams• OpenAI usage stats & the consumer vs SMB adoption gap (opportunity!)
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 🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: / @aimarketingexperts#AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai  #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

Are Traditional Ads REALLY Better Than AI Powered Ads?

Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we dive into Google’s shift from keyword-led search to conversation-led answers and what happens when ads move inside LLMs.
We unpack why your brand profile becomes the new targeting, how to prep your site and content for “search everywhere,” and where hyper-personalized (creepy-but-cool) ads are headed.You’ll also hear a real local story about an AI data center, plus a candid debate on whether banning AI in school makes graduates less ready for work.
What You’ll Learn in This Episode:
✅ Why Google’s moving from keywords to conversations and what that means for your content and offers✅ How ads inside AI/LLM experiences will likely work (and why platforms trend this way)✅ Why brand = targeting (Google “stalks” your brand profile across the web)✅ How your ad account structure and signals train the AI on your business✅ Gemini/Gemini Nano, on-device context, and the mobile data layer powering ad relevance
Timestamps:[00:00 - 01:09] - Intro to AI Marketing Experts Podcast[01:09 - 03:36] - Google AI Search Update: From Keywords to Conversations[03:36 - 05:15] - Google Ads and the Shift to Conversational Advertising[05:15 - 07:42] - Data Collection, Privacy, and Smartphone AI[07:42 - 10:23] - How AI Ads Will Redefine SEO and Branding[10:23 - 13:48] - Consumer Behavior: Conversational AI and Pre-Selling[13:48 - 16:26] - AI in Agriculture: Farmers Adopting High-Tech Solutions[16:26 - 18:14] - AI for Farming: GPS, Soil Health, and Sustainable AgTech[18:14 - 21:15] - Consumer Adoption Stories: AI Therapy and Everyday Use[21:15 - 24:33] - Why Ads Are the Future of ChatGPT and AI Platforms[24:33 - 27:23] - Case Study: AI Controversy in College Station, Texas[27:23 - 31:14] - Multi-Industry AI Adoption and Brand Optimization[31:14 - 34:17] - SEO in the AI Era: Context and Personalization Matter[34:17 - 36:33] - AI Expanding Into Browsers, Phones, and Operating Systems[36:33 - 38:15] - Using Internal Business Data for Smarter AI Training[38:15 - 41:00] - Education Debate: Teachers Misleading Students on AI[41:00 - 45:23] - AI in the Workforce: Productivity, Hiring, and Performance Reviews[45:23 - 47:10] - Closing Thoughts: AI as a Tool, Not a Threat
Resources & Tools Mentioned:
• Google AI Mode / AI Overviews & conversational search concepts• “Brand profile” as targeting + ad account training the AI• Pixel + Gemini Nano (on-device AI signals)• LLMs and ads: platform economics & adoption curve• Ag tech research: autosteer, diagnostics, and mixed-equipment compatibility• Privacy/settings & AI overviews appearing beyond Google (Meta/Facebook example)
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Is AI Making Us Dumber? w/AI Marketing Experts

AI Making Us Smarter or Dumber w/AI Marketing Experts
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we dive into the real-world impact of AI across industries—from voice assistants and customer service to website optimization and digital strategy.Join us as we explore the growing role of Voice AI, what Apple’s upcoming Siri update means for your business, and why adapting your digital footprint for AI-driven search is more important than ever. We also unpack how smart marketers are testing AI tools in the wild, avoiding tech flops (hello, Taco Bell), and staying one step ahead in a rapidly evolving space.Whether you're an early adopter or just starting your AI journey, this episode is packed with real insights, industry stories, and practical tips to help your brand thrive in the age of automation.What You’ll Learn in This Episode:✅ Why voice AI is changing the way customers interact with businesses✅ What Apple’s “World Knowledge Answers” means for SEO and local listings✅ The marketing risks of relying too much on Google alone✅ How to prep your website and listings for voice-driven search✅ Why testing and monitoring AI tools is crucial before going all in✅ How reputation and reviews impact your visibility in AI search results✅ What the “hype bubble” really means for the future of AI
Timestamps:[00:00 - 01:12] - Podcast Intro – What AI Marketing Experts Is All About[01:13 - 04:08] - What Is New In The AI World?[04:09 - 13:23] - Is AI Making Us Dumber?[13:24 - 22:27] - Are We Just Finally Working Smarter, Not Harder?[22:28 - 28:38] - Can You Really Trust AI With Your Business?[28:38 - 32:28] - Voice AI: Powerful, Flawed, and Here to Stay[32:29 - 39:40] - AI Answers Are Coming. Will Your Website Be Ready?[39:41 - 41:54] - Siri Is Catching Up — Slowly — But It Will Matter[41:55 - 43:50] - Closing Thoughts + Why We’re Doing This Again Next Week
Resources & Tools Mentioned:
Voice AI systems for businesses (call handling, lead gen)Apple’s upcoming Siri update: “World Knowledge Answers”AI voice assistants (Siri, Alexa, Google Assistant)Apple Business Listings optimizationWebsite content for voice search questionsTaco Bell AI fail (18,000 cups of water case)Structured data and schema for search visibilityDigital footprint & reputation marketing strategiesChatGPT and alternate search platformsTechnology adoption curve (early adopters insight)
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#AI #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

We Built a 3-Agent System to Book Podcast Guests - Here’s How

We Built a AI Agent to Book Podcast Guests - Here’s How
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we break down a practical, three-agent workflow that finds, enriches, and books podcast guests—with human-in-the-loop approval at each step. You’ll hear how we used Claude to draft the plan, Lindy to build the agents, and a Google Sheet as the control center. We also cover training data tips (turning calls and Zooms into knowledge), deploying chatbots across your marketing, and a quick story on using ChatGPT to solve an Instagram 2FA lockout in minutes.
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What You’ll Learn in This Episode
✅ The 3-Agent System: Prospect, Enrich, Outreach, and why one process often needs multiple agents (not just one).✅ Human-in-the-Loop: approving targets and emails before anything sends think “new hire supervision,” but for agents.✅ Building with Lindy + Claude: chat with the builder, paste a Claude-crafted prompt, let Lindy scaffold agents fast.✅ Personalization at Scale: enrich prospects with social/context so every outreach feels bespoke, not templated.✅ Start with ROI: prioritize attracting & converting over random “productivity” experiments.✅ Fast Fix: how ChatGPT walked us through an Instagram 2FA recovery step-by-step.
Timestamps
00:00 Intro & for who this episode is for (SMBs, agencies)02:56 Start with an audit and focus on money-making activities (attract & convert)11:51 Chatbots that sell: from websites to QR-to-chatbot and social DMs13:04 Train with real data: calls, Zooms, transcripts, better answers & tone18:33 Agent #1: Prospect guests, add to Google Sheet (approval step)26:21 Agent #2: Enrich with context (LinkedIn, interests) for personalized outreach27:22 Agent #3: Outreach drafts emails you approve before sending (human-in-the-loop)30:12 Why multi-agent beats one monolith; personalization that doesn’t feel spammy32:40 Beyond podcasting: reuse this flow for other pipelines33:53 Case Study: ChatGPT solves our IG 2FA lockout in ~15 minutes37:30 Wrap & next steps
Resources & AI Tools Mentioned
NotebookLMGoogle AI Mode & AI Overview (mobile + desktop experiences).Cloudflare AI-crawler toggle: discovery vs. control trade-offs.Google Lens for visual, “show me” queries.ChatGPT / Perplexity / Gemini (LLM search & assistants).Siri + ChatGPT voice hands-free flow.
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How to Use Google NotebookLM for Smarter Marketing

How to Use Google NotebookLM for Smarter Marketing
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode of AI Marketing Experts, the hosts delve into the features and capabilities of Notebook LM, a powerful tool for marketers. They discuss its various versions, use cases in marketing, and how it can be utilized to build knowledge bases and enhance team collaboration. The conversation also touches on interactive learning, content creation, and the importance of privacy and data management when using AI tools.
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What You’ll Learn in This Episode
✅ What is NotebookLM? Google’s AI-powered note & knowledge management tool explained.✅ Free vs Pro vs Enterprise: differences, limitations, and which version is right for you.✅ Marketing Use Cases: FAQs, competitive analysis, client research, and campaign prep.✅ Sales Enablement: build a smart knowledge base for sales teams to get instant answers.✅ Content Hacks: load PDFs, YouTube videos, and Docs to fuel AI-driven insights.✅ Custom Brand Knowledge: train NotebookLM on your company docs to create on-brand outputs.✅ Keeping It Updated: how syncing sources saves hours vs static GPT training.
Timestamps
00:00 Introduction to AI Marketing Experts02:06 Exploring Notebook LM Features03:52 Use Cases in Marketing12:05 Building Knowledge Bases17:52 Interactive Learning and Content Creation25:34 Advanced Applications and Integrations37:30 Privacy and Data Management40:32 Final Thoughts and Takeaways
Resources & AI Tools Mentioned
NotebookLMGoogle AI Mode & AI Overview (mobile + desktop experiences).Cloudflare AI-crawler toggle: discovery vs. control trade-offs.Google Lens for visual, “show me” queries.ChatGPT / Perplexity / Gemini (LLM search & assistants).Siri + ChatGPT voice hands-free flow.
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You’re Using ChatGPT-5 Wrong! Do This Instead (10x Better Responses) w/Jonathan Mast​

You’re Using ChatGPT-5 Wrong! Do This Instead (10x Better Responses) w/Jonathan Mast
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we’re joined by Jonathan Mast, an AI-forward strategist who reveals the truth about how to actually get results with AI  without getting overwhelmed, lost in tools, or caught up in hype.Jonathan shares how AI isn’t an "easy button" but an "easier button"  when used right. 
You’ll learn his 4-part prompting framework that helps you get consistent, high-quality results from tools like ChatGPT, Gemini, and Perplexity, and why most users are asking AI the wrong questions.
We also explore the shift toward agentic AI and AI browsers that can handle complex tasks like booking meetings, writing emails, and supporting daily workflows. But with great power comes great responsibility — and Jonathan gives clear guardrails to avoid misuse, privacy issues, and hallucinations.
For entrepreneurs, creators, and marketers looking to bring clarity, consistency, and customization into their AI workflow, this episode is a must watch!
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About the Guest:
Jonathan is a digital strategist with 30+ years of experience (since 1995) architecting AI-driven growth frameworks. A seven-figure entrepreneur, he scaled Valorous Circle (founded 2010) to serve 400+ clients and built White Beard Strategies, whose training now reaches 500,000+ people.
A recognized AI authority, he created the Perfect Prompting Framework and the "With AI" methodology, helping teams save 20+ hours per week and lift profits 30%+ through AI-optimized workflows (supported by client case studies and BlitzMetrics features).
He hosts the 91-Day AI Transformation podcast and delivers programs adopted by startups, Fortune 500s, keynote speakers, and industry associations. As a community builder and mentor, he shares free tools and frameworks and contributes to industry publications. Leaders can join his AI Facebook community or book a strategy call to implement AI at scale.
What You’ll Learn in This Episode:
✅ Why AI is an "easier" button, not an "easy" one✅ The 4-part prompt framework that gets better results fast✅ How to focus on only a few AI tools (and stop chasing shiny objects)✅ What agentic AI tools can do and what they shouldn’t✅ How to build a Custom GPT that sounds just like you or your brand✅ How to prepare for the future of search, content, and automation
Timestamps:
00:00 - Introduction to AI Marketing Experts02:16 - AI isn’t the easy button: keeping the human touch while using AI for efficiency04:14 - AI Prompting Framework for Marketers: Stop Prompt Hoarding & Write Better Prompts (Works on ChatGPT, Claude, Gemini…)05:52 - 4-Step AI Prompt Framework (Expert Role, Context, Task,  "Ask Me Questions")10:08 - Stop "Yes-Man" AI: Tell ChatGPT to Challenge Your Ideas (Small Business Tips)12:04 - Which AI Tool Should You Use? ChatGPT vs Gemini vs Perplexity vs Copilot — Practical 2025 Guide for Small Businesses (avoid FOMO, use what you have)15:59 - Gemini 2.5 Comeback, Google AI Overviews, Perplexity Comet & AI Agents — 2025 Guide for Small Businesses21:28 - AI Agents & AGI? Wearable AI, Deepfakes, and the 2025 Outlook for Small Businesses27:50 - AI Safety & Privacy for Small Businesses: Guardrails for Agents (PII, Credit Cards, What Not to Share)31:06 - New SEO: E-E-A-T, AI-Assisted Content, and "They Ask, You Answer" for Small Businesses34:39 - Entity SEO & Authenticity: Mentions to Backlinks; Why AI Won’t Replace Marketers (Ferrari Analogy)39:25 - Build a Custom GPT in ChatGPT: Brand-Voice AI (15-Minute Setup, Team-Ready) for Small Businesses41:47 - The 2 AI Risks for Small Businesses — Adopt Now (Imperfect) vs Fall Behind Competitors43:15 - Outro & Call to Action — AI Marketing Experts Podcast: Thanks to Jonathan - Follow, Subscribe & Share
Resources & Tools Mentioned: 
ChatGPT (OpenAI), Gemini AI (Google), Perplexity AI, Comet (AI browser), Custom GPTs, E-E-A-T SEO strategy, "They Ask, You Answer" content model
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#ai #chatgpt #seo #aiagent #aimarketing #promptengineering #aipromptengineering #prompt #promptengineeringcourse #chatgptprompts #chatgptprompt #chatgptpromptengineering #promptengineeringtutorial #chatgptprompts #AIMarketingExperts #aitools #freeaitools #aitoolsforbusiness #bestfreeaitools #aitoolsforstudents #aitoolsforresearch #smallbusiness #familybusiness #jonathanmast #artificialintelligence #generativeai #genai #aitrends

AI Is Changing Search: A No-Fluff Guide for Small Businesses

AI Is Changing Search: A No-Fluff Guide for Small Business
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we break down how AI answers and chat-style results are changing Google search, what that means for your traffic, and how to adapt now. You’ll see which pages still win, the content structure that surfaces in AI answers, and a simple decision rule for blocking or allowing AI crawlers in tools like Cloudflare.
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What You’ll Learn in This Episode
✅ AI Mode & AI Overview, explained: how layouts shift, where answers appear, and what changes for local searchers.✅ Show up in AI results: structure content for conversational queries + FAQs to match how Google summarizes answers.✅ Cloudflare’s AI toggle: risks, benefits, and why this setting can impact your discoverability in LLMs.✅ Google Lens strategy: plan content for “point-and-ask” moments with visual queries.✅ CTR ↓, conversions ↑: prepare on-point landing pages and speed up testing cycles.✅ Voice workflows on mobile: Siri + ChatGPT and the rise of true pocket assistants.
Timestamps
00:00 Intro01:15 Rapid Changes in the AI Landscape06:21 Navigating Google's Evolving Search Dynamics12:52 Cloudflare's New AI Crawling Settings19:16 Exploring Google's AI Mode25:40 The Future of Search and User Experience31:52 Monetization and the Role of AI40:32 Final Thoughts and Takeaways
Resources & AI Tools Mentioned
Google AI Mode & AI Overview (mobile + desktop experiences).Cloudflare AI-crawler toggle: discovery vs. control trade-offs.Google Lens for visual, “show me” queries.ChatGPT / Perplexity / Gemini (LLM search & assistants).Siri + ChatGPT voice hands-free flow.
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